2 Mart 2012 Cuma

Business and Business Administration Business and Business Administration


Business and Business Administration

 

 





Kemal Candemir
99265621
İstanbul Bilgi University
Course:İntroduction to Business Administiration




Bulut Belirtme Çizgisi: THINK ABOUT THE PRODUCTS AND SERVICES YOU HAVE CONSUMED DURING THE PAST FEW DAYS.

WHAT WERE THEY?
 










 

 
FOOD
CLOTHING

HEALTH

TRANSPORTATION

SHELTER
EXCHANGE 
PROCESS
 



PEOPLE                                                BUSINESSES
(MONEY)                                              PRODUCTS,
SERVICES
NEEDS,                                
DESIRES                              

      SATISFACTION OF NEEDS

Business

 

The organised effort of individuals to produce and provide goods and services to meet the needs of the society.

 

Factors of Production
                                      
1                 
PRODUCTION

OF

GOODS
AND
SERVICES
 
Natural Resources

2                  Human Resources
  
3                  Capital                                          

4                  Entrepreneurship

Business Environment

 

Businesses do not operate in a vacuum.   They are surrounded by internal and external environments:

a)    Internal Environment

Functional departments, employees, consumers suppliers, competitors.

b)   External Environment

Political, Legal, Economic, Social, Cultural, Technological.



BUSINESS ACTIVITIES / FUNCTIONS
 



                           Marketing

 



Accounting and                             Human Resource
Finance                                          Management

 



       
                               Production
                               and Operations


Business activities interact with each other. 

Businesses interact with other businesses and with the environment they operate in.

Private Enterprise System – Capitalism

Competition among companies would assure consumers receiving the best possible products and prices, because less efficient producers would gradually be driven out of the market.
                                               Adam Smith (1776)
Six Eras in the History of Business

1      Colonial Period                             Prior to 1776

Primarily agricultural.  

2      The Industrial Revolution             1760-1830

Mass production by semiskilled workers, aided by machines. Industrial Revolution in England (1750).

3      Production                                     Prior to 1920s

Emphasis on producing more goods faster, leading to production innovations like assembly lines.

        Henry Ford – Model T Automobiles

4      Marketing                                      Since 1950s

Consumer orientation, seeking to understand and satisfy needs and preferences of customer groups.

5      Relationship                                  Began in 1990s

Benefits derived from deep, ongoing links with individual customers, employees, suppliers, and other businesses.

Creating value through quality and customer satisfaction.

Productivity.
Developing and Sustaining a World-Class Workforce

1                  Aging of population

2                  Shrinking labour pool

3                  Increased mobility of workers

4                  Increased diversity

5                  The changing nature of work

6                  The new employer-employee relationship

Qualities of a New Type of Manager

·                   Importance of vision

·                   Importance of critical thinking and creativity

·                   Ability to steer/manage change.





 

 



Basic Concepts of Economics



Economics is the study of allocation scarce resources to infinite wants.


Politico-Economic Synthesis


                                        Political
                                        System

                               1                         2

Economic
System                    3                         4


Democratic                                    Authoritarian

Free Market                                   Planned Economy
Economy       

Planned Economy-Mixed Economy-Free Market Economy

Pure Competition, Monopolistic Competition,
Oligopoly, Monopoly


Levels of Economic Analysis


Microeconomic analysis


The study of economic decision taking by both  
individuals and firms.

Supply and Demand


Supply is the seller’s willingness and ability to provide products.

Demand refers to the buyer’s willingness and ability to purchase products.
 



Price                                       Price


D
 
S
 
 



          Quantity Demanded              Quantity Supplied

Equilibrium

 
 



Price                                      
 





          Quantity         

Macroeconomic analysis

 

The interactions in the economy as a whole.


Macroeconomic Objectives of the Government


1 Controlling Inflation

RPI, WPI


Causes of Inflation - Demand Pull or Cost Push


99% for 1997         40% for 2000

2 Economic Growth

GNP   $ 191.171 bn (1997)    $204.465 bn (1998)

Economic Growth 6% (1997)  3% (1998)

The role of population  (64 million)

3 Reducing Unemployment

11.7% (1997)

4 A Favourable Balance of Payments

(Deficit and Surplus)

Exports $ 26bn, Imports$ 46bn Tourism $ 7bn
       
5 Controlling Public Borrowing (Internal Debt)
6 A Stable Exchange Rate

The demand for a country’s products will determine the demand for that country’s currency and hence its exchange rate.

Devaluation – its consequences for exports, foreign debt.

Revaluation - its consequences for exports, foreign debt.

Government’s Role in the Economy

1 consumer of resources (employer, landowner)

2 supplier of resources (infrastructure, information)

3 consumer of goods and services (government 
   spending)

4 supplier of goods and services (SOEs)

5 regulator of business activity  (employment laws
   consumer laws)

6 regulator of the business activity  (fiscal and monetary
   policies).

7 redistributor of income and wealth (taxation system)






Government Policies

1 Fiscal policy - the use of changes in government
spending and taxation to influence the level and composition of aggregate demand in the economy.

Decrease in taxation or increase in government spending

Will support economy activity and investments

2 Monetary Policy - using money supply, interest
rates to regulate the economy.

3 Direct Controls - weapons specially designed to
achieve specific macroeconomic objectives.

Incomes policies - controlling inflationary pressures by influencing the rate at which wages and salaries and incomes rise.

Import controls - which attempt to improve a country’s balance of payments.

Regional and urban policies - aimed at curing urban and regional problems, particularly differences in income, output, employment, and local and regional decline.





Global Economic Changes of the 21st Century

·                   A shift toward a global information economy in which businesses use, manage, and control information more effectively.

·                   The aging of population in most nations and its serious effects on their economies.

·                   Human resources has proved to be a decisive factor in maintaining the competitiveness of the work force.

Influence of Globalisation on Business Firms

Increasing globalisation has produced opportunities for firms:

·       To market their products and services in markets/countries which were not conceived before.

·       To source their raw materials in new countries at competitive prices.

·       To subcontract the production and assembly of their products/components in countries where labour and some other costs are more favourable.






Why does international trade take place?

Resources are unevenly distributed throughout the world and mobility of the factors of production is limited.

Some countries are better at producing certain goods better than others.

A country has an absolute advantage in the marketing of a product if it has a monopolistic position if it produces the item at the lowest cost.

A comparative advantage in a product occurs if a nation can supply that item more efficiently at a lower cost than it can supply other goods, compared to other nations.

                        Produces wine                Produces potatoes

                        per lt. at                  per kg. at       
 

England         $ 1.00                     $ 0.50

 

France             $ 0.50                     $0.75

England has comparative advantage in potato production.
(England is expected to import wine from France).

France has comparative advantage in wine production.
(France is expected to import potatoes from England).

Self-sufficiency

Barriers to Global Business

·       Cultural barriers

·       Physical barriers (geographic proximity, and different time zones).

·       Tariffs and related trade restrictions (import quotas, embargoes and exchange control).

Tariff – tax levied on products imported from abroad.

Quota – sets limit on the number of certain products than can be imported.

Embargo – a total ban on imported or exported products.

WTO (World Trade Organisation)
GATT (General Agreement on Tariffs and Trade)
Multinational Economic Communities (NAFTA, EU)

Forms of Business

Classification of Businesses


·       According to Size

    Small, Medium and Large


·       According to the Type of Industry

Primary, Secondary, Tertiary


·       According to the Sector

Private Sector, Public Sector


·       According to Main Goals/Objectives

Profit Making, Non-Profit Making


·       According to the Ownership and Legal Status

Sole Proprietorships, Partnerships,
Private Limited Companies and Public Limited Companies.










Private Sector Organisations


Sole Trader / Sole Proprietorship


The oldest, simplest and therefore the most common form of business.

 

A sole trader is someone who is self-employed and who usually starts a business with capital from her/his savings or by borrowing form friends or a bank. 


A sole trader is not necessarily a one person business.

It may have many employers and branches (a shoe-repair shops-chain, a confectionery with more than one employees and branches).

However, the business is owned only by one person and it is s/he who receives the profits and controls the business.

It is the most common form of business.  However they produce comparatively very little of the output.

Examples

Shopkeepers (Grocers, etc., agriculture and manual trades (repairers etc).






The Main Characteristics of Sole Proprietorship

·       Unlimited Liability

No distinction between the assets of the business and the private assets of the owner.

I.e. If the business goes bankrupt and the assets of the business do not cover the debts, then the owner will be forced to sell his or her own private assets as well.

·       Ease of Formation

Easy to establish or wind down.  No particular legal formalities for setting up the business apart from those which would apply to any business in the particular industry chosen.

·       Control

The owner is likely to be in full control.

Is this good or bad?

Advantages of Sole Proprietorship

·       Can be set up relatively easy with a small amount of capital and few legal formalities.

·       The owner is the boss and can make decisions quickly about how the business is run.

·       Personal contact with the customers.
·       All profits belong to the owner.

·       Satisfaction and motivation resulting from one’s doing his or her business.  Achievement.

·       Business affairs can be kept private except for completing tax returns.

Disadvantages of Sole Proprietorship

·       Unlimited liability.

·       Lack of economies of scale.

·       Future growth may be limited because the owner lacks capital and may have difficulty in borrowing.

·       Division of labour may be difficult.

·       Lack of continuity.  If the owner dies or retires, the business may go out of existence.












The Partnership

2-20 people agree to provide capital and work together in a business with the purpose of making a profit.

Examples : Professionals (Lawyers’, Accountants’ Doctors’ Practices) and consultants.

As in the case of the sole trader partners within a partnership have unlimited liability.

See the handouts for partnerships in Turkey. (Adi, Ticaret, kooperatif etc)

Advantages of Partnerships

·       Relatively easy to set up.

·       More capital can be brought into the business (when compared with a sole proprietor).

·       Division of labour may be possible to an extent as partners may have different skills.

·       Responsibility for control of the business is shared with more than one person.  Therefore the problems of holidays, illness and long working hours are reduced.
 






Disadvantages of Partnerships

·       Unlimited liability.

·       Disagreements among partners may cause problems.

·       Lack of capital may limit expansion.

·       No continuity of existence.

Limited Companies

Turkish Commercial Law –Articles 276-281 govern the establishment and running of these companies.

A- Private Limited Companies

Minimum two shareholders no upper limit.

Not allowed to offer their shares to public.

Shareholders may not be able to sell their shares without the agreement of the other shareholders.

Advantages of Private Limited Companies

·       Limited liability for shareholders.

·       Continuity of existence.

·       Minimum number of shareholders. (Only two).

·       Greater capital potential.
·       Benefits from operating on a larger scale.
(Purchasing in bulk, employment of specialist staff).

Disadvantages of Private Limited Companies

·       Compared with a Public Limited company growth may be limited by lack of capital as shares cannot be offered to the general public.

·       Transfer of shares may be limited to ‘approved’ members.

B- Public Limited Companies

The shares can be freely bought and sold on the stock exchange.

Usually a business starts as a private limited company and then goes ‘public’ at a later date in order to raise more capital to finance its further growth.

Advantages of PLC

·       Limited Liability for shareholders.

·       Continuity of existence.

·       Easier to raise large amounts of capital and expand.

·       Shares freely transferable on the stock exchange.

·       Easier to borrow money i.e. from banks.

·       Benefits from economies of scale.

Disadvantages of Public Limited Companies

·       Their formation requires many legal documents and may be very costly.

·       Can become very large and impersonal.  People may not feel that they ‘belong to the organisation’.

·       Inefficiency may result if a firm becomes very large and difficult to manage.

·       Annual accounts must be published.

·       Risk of ‘take-over’ bids by other companies as shares can easily be bought on the stock exchange.

Co-operatives

Large number of small units working together in their mutual interest to achieve economies of scale.

It has its roots in the anti-capitalist sentiment.

Two types:

i)                 Producer Co-operatives
ii)             Retail Co-operatives.

 



 
Public Sector Organisations

·       Central government departments (e.g. department of trade and industry).

·       Local authorities

·       Central government trading organisations.

·       Public Corporations and nationalised industries. (State Owned Enterprises, TEKEL, TEK, etc).

Franchising

Involves an existing company, usually a well-known and an established company, allowing someone the exclusive right to manufacture, service or sell its products in a particular area.

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